Techniques and Technologies for Mobilizing Citizens: Do They Work?

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Techniques for mobilizing citizens to vote in elections have become highly sophisticated in large part thanks to get-out-the-vote (GOTV) research, with fascinating experimental evidence from interventions to increase turnout. Until recently, the use of these techniques has been mostly limited to electoral processes, often resorting to resource intensive tactics such as door-to-door canvassing and telemarketing campaigns. But as digital technologies such as email and SMS lower the costs for targeting and contacting individuals, the adaptation of these practices to participatory processes is becoming increasingly common. This leads to the question: how effective are GOTV-type efforts when using technology outside of the electoral realm?

One of the first (if not the first) efforts to bring together technology and GOTV techniques to non-electoral processes took place in the participatory budgeting (PB) process of the municipality of Ipatinga in Brazil in 2005. An automated system of targeted phone calls to landlines was deployed, with a recorded voice message from the mayor informing residents of the time and the location of the next PB meeting closest to them. Fast forward over a decade later, and New Yorkers can receive personalized text messages on their phones indicating the nearest PB polling location. Rather than a mere coincidence, the New York case illustrates a growing trend in participatory initiatives that – consciously or not – combine technology with traditional GOTV techniques to mobilize participation.

However, and unlike GOTV in elections, little is known about the effects of these efforts in participatory processes, the reasons for which I briefly speculated about in a previous post. We have just published a study in the British Journal of Political Science that, we hope, starts to reduce this gap between practice and knowledge. Entitled “A Get-Out-the-Vote Experiment on the World’s Largest Participatory Budgeting Vote in Brazil”, the study is co-authored by Jonathan Mellon, Fredrik M. Sjoberg and myself. The experiment was conducted in close collaboration with Rio Grande do Sul’s State Government (Brazil), which holds the world’s largest participatory budgeting process.

In the experiment, over 43,000 citizens were randomly assigned to receive email and text messages encouraging them to take part in the PB voting process. We used voting records to assess the impact of these messages on turnout and support for public investments. The turnout effect we document in the study is substantially larger than what has been found in most previous GOTV studies, and particularly those focusing on the effect of technologies like email and SMS. The increase in participation, however, did not alter which projects were selected through the PB vote: voters in the control and treatment groups shared the same preferences. In the study, we also assessed whether different message framing (e.g. intrinsic versus extrinsic) mattered. Not that much, we found, and a lottery incentive treatment had the opposite effect to what many might expect. Overall, our experiment suggests that tech-enabled GOTV approaches in participatory processes are rather promising if increasing levels of participation is one of the goals. But the “more research is needed” disclaimer, as usual, applies.

You can find the final study (gated version) here, and the pre-published (open) version here.

 

Catching up (again!) on DemocracySpot

cover-bookIt’s been a while since the last post here. In compensation, it’s not been a bad year in terms of getting some research out there. First, we finally managed to publish “Civic Tech in the Global South: Assessing Technology for the Public Good.” With a foreword by Beth Noveck, the book is edited by Micah Sifry and myself, with contributions by Evangelia Berdou, Martin Belcher, Jonathan Fox, Matt Haikin, Claudia Lopes, Jonathan Mellon and Fredrik Sjoberg.

The book is comprised of one study and three field evaluations of civic tech initiatives in developing countries. The study reviews evidence on the use of twenty-three information and communication technology (ICT) platforms designed to amplify citizen voices to improve service delivery. Focusing on empirical studies of initiatives in the global south, the authors highlight both citizen uptake (yelp) and the degree to which public service providers respond to expressions of citizen voice (teeth). The first evaluation looks at U-Report in Uganda, a mobile platform that runs weekly large-scale polls with young Ugandans on a number of issues, ranging from access to education to early childhood development. The following evaluation takes a closer look at MajiVoice, an initiative that allows Kenyan citizens to report, through multiple channels, complaints with regard to water services. The third evaluation examines the case of Rio Grande do Sul’s participatory budgeting – the world’s largest participatory budgeting system – which allows citizens to participate either online or offline in defining the state’s yearly spending priorities. While the comparative study has a clear focus on the dimension of government responsiveness, the evaluations examine civic technology initiatives using five distinct dimensions, or lenses. The choice of these lenses is the result of an effort bringing together researchers and practitioners to develop an evaluation framework suitable to civic technology initiatives.

The book was a joint publication by The World Bank and Personal Democracy Press. You can download the book for free here.

Women create fewer online petitions than men — but they’re more successful

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Another recent publication was a collaboration between Hollie R. Gilman, Jonathan Mellon, Fredrik Sjoberg and myself. By examining a dataset covering Change.org online petitions from 132 countries, we assess whether online petitions may help close the gap in participation and representation between women and men. Tony Saich, director of Harvard’s Ash Center for Democratic Innovation (publisher of the study), puts our research into context nicely:

The growing access to digital technologies has been considered by democratic scholars and practitioners as a unique opportunity to promote participatory governance. Yet, if the last two decades is the period in which connectivity has increased exponentially, it is also the moment in recent history that democratic growth has stalled and civic spaces have shrunk. While the full potential of “civic technologies” remains largely unfulfilled, understanding the extent to which they may further democratic goals is more pressing than ever. This is precisely the task undertaken in this original and methodologically innovative research. The authors examine online petitions which, albeit understudied, are one of the fastest growing types of political participation across the globe. Drawing from an impressive dataset of 3.9 million signers of online petitions from 132 countries, the authors assess the extent to which online participation replicates or changes the gaps commonly found in offline participation, not only with regards to who participates (and how), but also with regards to which petitions are more likely to be successful. The findings, at times counter-intuitive, provide several insights for democracy scholars and practitioners alike. The authors hope this research will contribute to the larger conversation on the need of citizen participation beyond electoral cycles, and the role that technology can play in addressing both new and persisting challenges to democratic inclusiveness.

But what do we find? Among other interesting things, we find that while women create fewer online petitions than men, they’re more successful at it! This article in the Washington Post summarizes some of our findings, and you can download the full study here.

Other studies that were recently published include:

The Effect of Bureaucratic Responsiveness on Citizen Participation (Public Administration Review)

Abstract:

What effect does bureaucratic responsiveness have on citizen participation? Since the 1940s, attitudinal measures of perceived efficacy have been used to explain participation. The authors develop a “calculus of participation” that incorporates objective efficacy—the extent to which an individual’s participation actually has an impact—and test the model against behavioral data from the online application Fix My Street (n = 399,364). A successful first experience using Fix My Street is associated with a 57 percent increase in the probability of an individual submitting a second report, and the experience of bureaucratic responsiveness to the first report submitted has predictive power over all future report submissions. The findings highlight the importance of responsiveness for fostering an active citizenry while demonstrating the value of incidentally collected data to examine participatory behavior at the individual level.

Does online voting change the outcome? Evidence from a multi-mode public policy referendum (Electoral Studies)

Abstract:

Do online and offline voters differ in terms of policy preferences? The growth of Internet voting in recent years has opened up new channels of participation. Whether or not political outcomes change as a consequence of new modes of voting is an open question. Here we analyze all the votes cast both offline (n = 5.7 million) and online (n = 1.3 million) and compare the actual vote choices in a public policy referendum, the world’s largest participatory budgeting process, in Rio Grande do Sul in June 2014. In addition to examining aggregate outcomes, we also conducted two surveys to better understand the demographic profiles of who chooses to vote online and offline. We find that policy preferences of online and offline voters are no different, even though our data suggest important demographic differences between offline and online voters.

We still plan to publish a few more studies this year, one looking at digitally-enabled get-out-the-vote (GOTV) efforts, and two others examining the effects of participatory governance on citizens’ willingness to pay taxes (including a fun experiment in 50 countries across all continents).

In the meantime, if you are interested in a quick summary of some of our recent research findings, this 30 minutes video of my keynote at the last TicTEC Conference in Florence should be helpful.

 

 

New Papers Published: FixMyStreet and the World’s Largest Participatory Budgeting

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Voting in Rio Grande do Sul’s Participatory Budgeting  (picture by Anderson Lopes)

Here are two new published papers that my colleagues Jon Mellon, Fredrik Sjoberg and myself have been working on.

The first, The Effect of Bureaucratic Responsiveness on Citizen Participation, published in Public Administration Review, is – to our knowledge – the first study to quantitatively assess at the individual level the often-assumed effect of government responsiveness on citizen engagement. It also describes an example of how the data provided through digital platforms may be leveraged to better understand participatory behavior. This is the fruit of a research collaboration with MySociety, to whom we are extremely thankful.

Below is the abstract:

What effect does bureaucratic responsiveness have on citizen participation? Since the 1940s, attitudinal measures of perceived efficacy have been used to explain participation. The authors develop a “calculus of participation” that incorporates objective efficacy—the extent to which an individual’s participation actually has an impact—and test the model against behavioral data from the online application Fix My Street (n = 399,364). A successful first experience using Fix My Street is associated with a 57 percent increase in the probability of an individual submitting a second report, and the experience of bureaucratic responsiveness to the first report submitted has predictive power over all future report submissions. The findings highlight the importance of responsiveness for fostering an active citizenry while demonstrating the value of incidentally collected data to examine participatory behavior at the individual level.

An earlier, ungated version of the paper can be found here.

The second paper, Does Online Voting Change the Outcome? Evidence from a Multi-mode Public Policy Referendum, has just been published in Electoral Studies. In an earlier JITP paper (ungated here) looking at Rio Grande do Sul State’s Participatory Budgeting – the world’s largest – we show that, when compared to offline voting, online voting tends to attract participants who are younger, male, of higher income and educational attainment, and more frequent social media users. Yet, one question remained: does the inclusion of new participants in the process with a different profile change the outcomes of the process (i.e. which projects are selected)? Below is the abstract of the paper.

Do online and offline voters differ in terms of policy preferences? The growth of Internet voting in recent years has opened up new channels of participation. Whether or not political outcomes change as a consequence of new modes of voting is an open question. Here we analyze all the votes cast both offline (n = 5.7 million) and online (n = 1.3 million) and compare the actual vote choices in a public policy referendum, the world’s largest participatory budgeting process, in Rio Grande do Sul in June 2014. In addition to examining aggregate outcomes, we also conducted two surveys to better understand the demographic profiles of who chooses to vote online and offline. We find that policy preferences of online and offline voters are no different, even though our data suggest important demographic differences between offline and online voters.

The extent to which these findings are transferable to other PB processes that combine online and offline voting remains an empirical question. In the meantime, nonetheless, these findings suggest a more nuanced view of the potential effects of digital channels as a supplementary means of engagement in participatory processes. I hope to share an ungated version of the paper in the coming days.

World Development Report 2016: Digital Dividends

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The World Development Report 2016, the main annual publication of the World Bank, is out. This year’s theme is Digital Dividends, examining the role of digital technologies in the promotion of development outcomes. The findings of the WDR are simultaneously encouraging and sobering. Those skeptical of the role of digital technologies in development might be surprised by some of the results presented in the report. Technology advocates from across the spectrum (civic tech, open data, ICT4D) will inevitably come across some facts that should temper their enthusiasm.

While some may disagree with the findings, this Report is an impressive piece of work, spread across six chapters covering different aspects of digital technologies in development: 1) accelerating growth, 2) expanding opportunities, 3) delivering services, 4) sectoral policies, 5) national priorities, 6) global cooperation. My opinion may be biased, as somebody who made some modest contributions to the Report, but I believe that, to date, this is the most thorough effort to examine the effects of digital technologies on development outcomes. The full report can be downloaded here.

The report draws, among other things, from 14 background papers that were prepared by international experts and World Bank staff. These background papers serve as additional reading for those who would like to examine certain issues more closely, such as social media, net neutrality, and the cybersecurity agenda.

For those interested in citizen participation and civic tech, one of the papers written by Prof. Jonathan Fox and myself – When Does ICT-Enabled Citizen Voice Lead to Government Responsiveness? – might be of particular interest. Below is the abstract:

This paper reviews evidence on the use of 23 information and communication technology (ICT) platforms to project citizen voice to improve public service delivery. This meta-analysis focuses on empirical studies of initiatives in the global South, highlighting both citizen uptake (‘yelp’) and the degree to which public service providers respond to expressions of citizen voice (‘teeth’). The conceptual framework further distinguishes between two trajectories for ICT-enabled citizen voice: Upwards accountability occurs when users provide feedback directly to decision-makers in real time, allowing policy-makers and program managers to identify and address service delivery problems – but at their discretion. Downwards accountability, in contrast, occurs either through real time user feedback or less immediate forms of collective civic action that publicly call on service providers to become more accountable and depends less exclusively on decision-makers’ discretion about whether or not to act on the information provided. This distinction between the ways in which ICT platforms mediate the relationship between citizens and service providers allows for a precise analytical focus on how different dimensions of such platforms contribute to public sector responsiveness. These cases suggest that while ICT platforms have been relevant in increasing policymakers’ and senior managers’ capacity to respond, most of them have yet to influence their willingness to do so.

You can download the paper here.

Any feedback on our paper or models proposed (see below, for instance) would be extremely welcome.

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unpacking user feedback and civic action: difference and overlap

I also list below the links to all the background papers and their titles

Enjoy the reading.


Unusual suspects? Effects of technology on citizen engagement

(Originally posted on the World Bank’s Let’s Talk Development blog)

What is the effect of technology on citizen engagement? On the one hand, enthusiasts praise the prospects offered by technology: from real-time beneficiary feedback to collaborative policymaking, the possibilities for listening at scale seem endless. Skeptics, on the other, fear that unequal access to technologies will do nothing but favor the “usual suspects”, empowering the already empowered and reinforcing existing inequalities. While the debate sometimes gets heated, a common feature unites both sides: there is limited evidence to support both views.

Providing evidence to better inform practice at the intersection of technology and citizen engagement is one of the core goals of the Bank’s Digital Engagement Evaluation Team (DEET). And, to contribute empirical data to the debate on the effects of technology on participatory processes, the team has been carrying out a number of studies, some of them covering as many as 132 countries.

The results of one of these studies have just been published, looking at the effects of Internet voting on the world’s largest participatory budgeting exercise, in the state of Rio Grande do Sul, Brazil. Every year, over one million people participate in the state-wide process, where citizens can vote either online or offline for projects that are to be included in the public budget. In this study we present the results of a unique survey of over 22,000 Internet voters, focusing on three key research questions:

1) Does an opportunity to vote online increase participation?
2) If so, what is the socioeconomic profile of new voters?
3) And finally, what is the level of pre-existing engagement of these online voters?

Anticipating some of our results here, nearly two-thirds of respondents answer the first question affirmatively, saying they would not have taken part in the vote if online voting (i-voting) was not available. This evidence supports the view that technology increases participation among individuals who would not have voted otherwise. In parallel to this, our study shows that introducing i-voting does not lead to a substitution effect, meaning that for the most part, those who vote offline will continue to do so, despite the introduction of i-voting.

On the second question, a picture of the “usual suspects” of online engagement emerges: all else equal, i-voting seems more likely to engage individuals who are younger, male, of higher income and educational attainment, and more frequent social media users. However, from a civic engagement perspective i-voting seems to engage rather unusual suspects, boosting inclusiveness and engaging individuals who were previously uninspired by traditional politics and community activities.

In short, i-voting increases participation among previously non-engaged strata of the population, promoting the inclusiveness of the process as a whole. However, these new participants – the online-only voters – are likely to be socio-economically more privileged: a compelling reason for combining multiple avenues (online and offline) for participation.

In the study we analyze these findings in light of the literature on convenience voting, participatory governance and collective intelligence. We conclude with the implications of the findings for future practice and research.

You can download the paper here