How Will We Reclaim and Shape the Ambient Commons?

When I pump gas in my car these days, there is a video screen on the pump that abruptly turns on and starts shouting an annoying advertisement in my face.  It is so loud and obnoxious that it takes great restraint to not smash the damn screen with my car keys.  (For the record, the gas station is a Cumberland Farms convenience store.)

Thanks to architecture professor Malcolm McCullough of the University of Michigan, I now have a vocabulary for talking about such vandalism against our shared mental environment.  It is a desecration of the ambient commons.  The ambient commons consists of all of those things in our built environment, especially in cities, that we take for granted as part of the landscape:  architectural design, urban spaces, designs that guide and inform our travels, amenities for social conviviality.  Professor McCullough explores these themes in his fascinating new book, Ambient Commons:  Attention in the Age of Embodied Information (MIT Press).

Not many peole have rigorously thought about how new information technologies are changing the ambient commons of cities.  Nowadays media feeds are everywhere -- on building facades, billboards, hotel lobbies, restaurants, elevators and even gas pumps.  About three in five of us carry around smartphones, which have radically changed how we navigate the city.  GPS and Google Maps are a new form of annotated “wayfinding” that makes signage and tourist guidebooks less necessary.  The Internet of Things – sensor-readable RFID tags on objects – make the cityscape more “digitally legible” in ways that previously required architectural design. 

It has reached such a state that many retailers now use sensors on our smartphones to track our movements, behavior and moods during the course of browsing stores.  Retailers want to assemble a database of in-store customer behavior (just as they collect data during our website visits) so that they can adjust product displays, signage and marketing in ways that maximize sales.  This was described by a recent New York Times article and accompanying video, “Attention, Shoppers:  Store is Tracking Your Cell."   

The explosive growth in the “number, formats and contexts of situated images” in the city means that we now experience a cityscape in different ways.  We identify our locations, find information, connect with each other and experience life in different ways.  The embedded design elements of the ambient commons affect how we think, behave and orient ourselves to the world. 

“We move around with and among displays,” writes McCullough notes.  “Global rectangles have become part of the [urban] scene; screens, large and small, appear everywhere.  Physical locations are increasingly tagged and digitally augmented.  Sensors, processes and memory are found not only in chic smartphones but also into everyday objects.”

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sessions at the American Political Science Association

I am helping to organize three sessions at this year’s APSA Conference that are relevant to civic renewal and civic education. The theme of the whole conference is “Power and Persuasion,” and the APSA president is the excellent Jane Mansbridge. Improving the relationship between persuasion and power is an essential goal of civic renewal. In that context …

1. Theme Panel: “Power and Persuasion from Below: Civic Renewal, Youth Engagement, and the Case for Civic Studies”
Aug 30, 2013, 4:15 PM-6:00 PM
Chair: Peter Levine, Tufts University. Participants: Paul Dragos Aligica, George Mason University; Carmen Sirianni, Brandeis University; Karol E. Soltan, University of Maryland; Filippo A. Sabetti McGill University; and Meira Levinson, Harvard University

“Civic renewal” refers to an international set of movements and practices that enhance citizens’ agency and may therefore strengthen persuasion over raw power. In the US, it includes public deliberation, broad-based community organizing, and collaborative governance, among other efforts. Its values have also been reflected in aspects of the Occupy Movement and the Arab Spring, to name just two recent global movements. Youth are at the forefront of some of these efforts and must always be incorporated in them. “Civic Studies” is an emerging scholarly field inspired by Elinor and Vincent Ostrom and the Bloomington School, by social science as phronesis, by the new constitutionalism, by theories of public work and democratic professionalism, by research on deliberative democracy, and by related academic movements that take civic agency seriously. Civic education should draw on Civic Studies and support civic renewal.

2. APSA Committee on Civic Education and Engagement Roundtable: The Measurement and Assessment of Civic Learning in K -12 and College Education
Saturday, Aug 31, 2013, 8:00 AM-9:45 AM
13:00-14:30 on 29, 30 and 31 August 2013, Chicago
Chaired by Peter Levine. Participants: Elizabeth Bennion, Indiana University, South Bend; David Campbell, Notre Dame; Meira Levinson, Harvard University.

We will be thinking about what should be measured, how to measure it, and new opportunities afforded by tools like games and badges. One topic will be the ideas in the APSA’s edited volume, Teaching Civic Engagement: From Student to Active Citizen. But we will broaden the discussion beyond the question of how to measure students’ learning in college-level political science classes.

3. APSA Working Group on Young People’s Politics
August 29, 30 and 31, 2013, 1:00-2:30 PM
Convenors: Peter Levine, Tufts University; James Sloam, Royal Holloway, University of London

The political participation of young people in industrialized democracies has changed significantly over the past few decades. Although youth turnout in elections may be declining (or, as in the United States, has flatlined at a relatively low level), there is overwhelming evidence to show that young people are not apathetic. Indeed, it is young people who are diversifying political engagement: from consumer politics, to community campaigns, to international action groups; from the ballot box, to the street, to the Internet. Since the onset of the global financial crisis, we have witnessed a proliferation of youth protest: against authoritarianism (the Arab Spring), corporate greed and economic inequality (Occupy), youth unemployment (the ‘outraged young’ in Spain), and political corruption (the rise of populist parties like the Five-Star Movement in Italy). The international dimension of young people’s politics has also become increasingly apparent through the diffusion ideas and mobilisation from Cairo, to Madrid, to New York, to Istanbul to Rio. The APSA working group on young people’s politics will explore research on the nature of youth participation from a comparative perspective. To contextualise youth participation, it will also examine how public policy defines young people’s lives in our democracies e.g. through participation (or non-participation) in the labour market or opportunities (or lack of opportunities) for social mobility. Finally, the working group will focus on efforts to strengthen the civic and political engagement of young people (e.g. through civic education or political science education).

The working group sessions will provide an interactive forum for participants to discuss their own research with colleagues working in the same area, to reflect on panels visited by participants at the Annual Meeting (in the first meeting, we will agree on panels to recommend to participants), and discuss the potential for future research collaboration (e.g. conferences, funding, edited volumes) and the establishment of an APSA organised section on young people’s politics.

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considering the Zimmerman trial from a Civic Studies perspective

I don’t want to seem overly intellectual about the Zimmerman trial, because I am angry about it, but I can report a relevant discussion in today’s Summer Institute of Civic Studies seminar. We have been reading thousands of pages about democratic theory, community organizing, social movements, Gandhi, etc. One question that arose this morning is whether we ought to be discouraged. All this talk about bottom-up strategies for social change, and yet the available strategies seem rather unpromising in the aftermath of the trial.

One response is that the Trayvon Martin case actually became national news only because of the skillful and organized efforts of civil rights groups. Thus it is not the case that a news event occurred and we are unable to do much about it. People first made the killing into a news event. Then again, there may be something fundamentally disempowering about “news” defined as that which is new and transitory. In some ways, the important thing about the Martin case is that it is not news.

We had read John Dewey in The Public and its Problems:

“News” signifies something which has just happened, and which is new just because it deviates from the old and regular. But its meaning depends upon relation to what it imports, to what its social consequences are. This import cannot be determined unless the new is placed in relation to the old, to what has happened and been integrated into the course of events. Without coordination and consecutiveness, events are not events, but mere occurrences, intrusions; an event implies that out of which a happening proceeds. Hence even if we discount the influence of private interests in procuring suppression, secrecy, and misrepresentation, we have an explanation of the triviality and “sensational” quality of so much of what passes as news. The catastrophic, namely, crime, accident, family rows, personal clashes and conflicts, are the most obvious forms of breaches of continuity; they supply the element of shock which is the strictest meaning of sensation; they are the new par excellence, even though only the date of the newspaper could inform us whether they happened last year or this, so completely isolated are they from their connections.

To be sure, many writers are busy placing the Martin case in broad historical perspective. Searching for Emmett Till and Trayvon Martin yields 233,000 web results, although the most prominent bear headlines like “Liberals shamelessly liken Trayvon Martin to Emmett Till.” These search results show that the broad context is being contested and debated. The question is whether that focus can be sustained in any useful way given the definition of “news” as what’s new. In other words, what happens after the Zimmerman trial moves down and then off news websites?

Another issue that are readings have addressed is the question of “root causes.” I would subscribe to the theory that racism was at the root of the Martin case. But it is a different question whether an effective citizen should generally confront causes understood to be “roots.” The word “radical” means a concern with roots; and traditionally, radicals have been the ones who advocate dealing with the root causes of problems: the control of property in Marxism, race in critical race studies. But Roberto Mangabeira Unger argues that presuming an immutable connection between one underlying cause and its consequences limits human imagination and strategic options. This limitation was most clearly displayed in the record of the communist states, which abolished the one cause they saw as a “root,” private property, but hardly innovated at all when it came to politics. They borrowed their committees, secretaries and general secretaries, police forces and jails, newspapers, and even industrial corporations from the old regime. The results were predictably bad.

Unger would advocate brainstorming all the possible changes we could make in the light of the Zimmerman verdict and then acting where we have the best chance of success.  Confronting racism is one option, but not necessarily the most promising one. Abolishing “stand your ground laws” is another. But that’s just the beginning of the brainstorm. What about: investigatory grand juries whenever anyone is killed, truth and reconciliation commissions, restorative justice, enhanced rights to civil lawsuits in response to stand-your-ground killings, no guns for anyone, armed groups of black teenagers patrolling neighborhoods to deter crime, no jury trials, juries that are twice as large …?

Hope is a scarce but renewable resource, essential in times like the present. Unger would advise that limiting our responses to root causes is an obstacle to hope.

Finally, we discussed the question of nonviolence (having just read about Gandhi). My own view is that the line between violence and non-violence is not the essential question. The essential question is how to act effectively while setting strict limits on one’s means of action, because otherwise we tend to escalate until the results are tragic. The rule, “I will not cause physical harm to you even if you harm me” is not a moral imperative all on its own. (Physically harming someone lightly is not as cruel as financially ruining them.) But nonviolence creates a relatively bright line that prevents unplanned escalation, which is almost always disastrous.

The post considering the Zimmerman trial from a Civic Studies perspective appeared first on Peter Levine.

Site(s) of legitimizing deliberation?

Greetings Fizzites!

A year ago, we all sat in the conference room at Tufts and discussed Habermas’s ideas of rational deliberation. And my sense at the time was that we came away from that discussion feeling restless:  Habermas is great at talking about talking (all that “redemption through deliberation” business), but where in his system is the ACTION? My sense was that we suspected that his ideas, however interesting in an abstract way, would be of limited value in the actual DOING of civic work.

Since then, I’ve felt (mildly) anxious that we didn’t give Habermas his full due.  I believe Habermas is more than just a theorist: he is in fact interested in the DOING of civic work and does have important things to say about how his theories of rationalizing deliberation pertain to action itself.

In a 1996 essay, “Richard Rorty’s Pragmatic Turn,”  Habermas says: “In the network of established practices, implicitly raised validity claims that have been accepted against a broad background of intersubjectively shared convictions constitute the rails along with behavioral certainties run…in moving from action to rational discourse, what is initially naively held-to-be-true is released from the mode of behavioral certainty and assumes the form of a hypothetical proposition whose validity is left open for the duration of the discourse” (p. 363).

Habermas calls this a “circular process” where we deliberately suspend our belief in our naively held-to-be-true behavioral certainties so that we can engage in episodes of legitimizing argumentation, wherein we’re prepared to give reasons for our claims and to be bound by the force of the best reasons. But he says we can’t do this while we’re acting, since action requires naive certainty.  He’s saying, I think, that we need periods where we are relieved of the need to act so that we can engage in discourse about what we’re doing. Of course, that discourse, if we want it to authorize our claims (to, say, justice) has to conform to the ideal speech situation. But as I read him, Habermas wants to locate the rationalizing authority for action in those intervening episodes of discourse.

So here are my questions:

Do we agree that for civic action to be just, it must be punctuated with episodes of rational deliberation? If so, what’s the best “mix” of action and deliberation?

If we do need episodes of deliberation to ensure the justice of our action, how and where can we carve out such sites of rational deliberation?  Is a discipline of civic studies such a place (with, say, accompanying courses and publications)? Is the mass media?

How decontextualized from specific action sites can such discursive spaces be?

 

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In the Goldfish Bowl: Science and technology policy dialogues in a digital world

This June 2013 thought piece from Sciencewise-ERC  explores the opportunities and challenges of engaging online. The report  represents a systematic attempt by Sciencewise to bring together two trends in public policy decision making: digitalization and open government, with a focus on how public dialogue efforts can harness the full potential of online and digital technologies.

The Sciencewise-ERC is the UK’s national centre for public dialogue in policy making involving science and technology issues. It provides co-funding and specialist advice and support to Government departments and agencies to develop and commission public dialogue activities in emerging areas of science and technology. The publication is authored by Susie Latta, Charlotte Mulcare and Anthony Zacharzewski from the Democratic Society.

From the Executive Summary:

Public opinion is increasingly driven by information obtained through digital means and policy makers are shifting the bulk of engagement exercises and public opinion-gathering online. Even where policy makers use offline tools such as focus groups or deliberative dialogue, these activities take place against a background of digitally-mediated understanding.

Digital engagement, if used well, can:

  • Amplify the impact of offline engagement and create better starting conditions for offline events
  • Help to build a baseline of technical knowledge to inform discussion
  • Widen access and increase transparency

On the negative side, digital routes can quickly spread misinformation that distorts or oversimplifies information, thereby undermining related policy debate. Similarly, digital media can exacerbate the problem of over-simplifying complex technological points, and can also be used to present a baseline of opinion rather than knowledge.

In this report, Sciencewise-ERC has developed a typology for digital engagement that illustrates how two key considerations, topic and method, can be used to group different digital communication tools, so that policy makers can match technique to need.

Reviewing current engagement with science-based policy, several key themes emerge as critical success factors:

  • utilising existing networks;
  • harnessing multiple digital channels;
  • using trusted experts to engage directly with participants in engagement;
  • looking to citizen-led participation;
  • ensuring transparency and openness throughout;
  • enabling the public to have a key role in setting the agenda for discussion;
  • bringing dissenters/sceptics into the debate;
  • informing how opinions have been taken on board; ensuring sufficient accessibility of technical information for those wishing to ‘mine into the data’;
  • and honesty during controversy.

Looking to the future, digital methods are increasingly likely to dominate engagement in science-based policy, perhaps even becoming the primary portal for debate.

Resource Link: www.sciencewise-erc.org.uk/cms/in-the-goldfish-bowl-science-and-technology-policy-dialogues-in-a-digital-world/

Download it directly at www.sciencewise-erc.org.uk/cms/assets/Uploads/In-the-goldfish-bowl-FINAL-VERSION.pdf

dispatches from the civic renewal movement

We are deep in the Institute of Civic Studies, talking about challenging theorists like Bent Flyvbjerg, Jürgen Habermas, and John Dewey. My notes on those thinkers are at the links. Meanwhile, friends in the actual civic renewal movement are sending their news. For instance:

  • Alison Fine presents a perceptive analysis of the “The Social Network Behind Wendy Davis,” showing how online activism and “on land” activism came together.
  • Students from the Boston Student Advisory Council (BSAC) testified at the White House on how they got “student input” included in “official teacher evaluations” in Boston. That required their engagement and it will engage thousands of other students.
  • The National Institute for Civic Discourse “has been leading a team of deliberative democracy groups from around the country to promote President Barack Obama’s National Dialogue on Mental Health.” See this map for where dialogues are occurring; and you can organize your own.
  • In “Civic Learning through Action: The Case of Generation Citizen,” we (CIRCLE staff) describe the theory of change of Generation Citizen. GC works with middle and high schools in diverse communities by offering a curriculum, coaching, and support for “action civics.” GC has also received a large grant from the Knight Foundation to expand, and we will be evaluating.

The post dispatches from the civic renewal movement appeared first on Peter Levine.

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Econ4 Tries to Change the Economic Paradigm

A fairly new group of leading heterodox economic thinkers and activists has come together as Econ4 to pioneer some new forms of popular education about economics. Their work focuses both on the fallacies of conventional economics and the promise of a new economic paradigm.  Check out Econ4’s series of intelligent and engaging short videos which explain the economics of healthcare, housing, jobs, and more.  A just-released video, “The Bottom Line:  A New Economy,” provides a terrific overview of the new types of peer production, cooperatives and other distributed, local, hybrid initiatives that are already taking root across the US. 

The basic mission of Econ4 is to change the study of economics and how we publicly talk about economic choices.  As the project states on its website:  “The economic crisis we face today is not only a crisis of the economy. It is also a crisis of economics. The free-market fundamentalism that attained ideological dominance in the final decades of the 20th century has been discredited by financial collapse, global imbalances, mass unemployment, and environmental degradation. To confront these challenges, we need an economics for the 21st century.”

The term “Econ4” refers to the four central conditions that the economy must meet in meeting people’s long-term needs and protecting the planet.  This chart provides a shorthand overview of the four conditions, which are elaborated in a longer statement on the Econ4 website:

Besides its great videos, Econ4 has a variety of resources for those who wish to explore alternative economics further. 

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"Greening Industry and Green Industries in Mississippi," Eric Thomas Weber, From ProBizMS.com, 2012

You can visit my Web site: EricThomasWeber.org and connect with me on Twitter, LinkedIn, and Academia.edu

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It has been quite some time since I've posted my writings on my blog. I've been writing for wide outlets over the last year, though less frequently than I have before. The reason is that I had gotten quite behind on a book manuscript that I had to finish up. The book is titled Democracy and Leadership and will be out this  year, I'm happy to report. That said, it's time I get caught up on reposting public writings on my blog.

I post pieces here partly to collect these writings for my online scrapbook, in a sense. More than that, there are many outlets that archive writings, though they let me repost them if I wish. So, rather than let pieces be accessed only behind a paywall, I will continue reposting them here.

Picture of the logo of ProBizMS.com
The piece below came out in 2012, but still speaks to what I've been thinking about potential growth for business in Mississippi and around the country. It came out in ProBizMS.com, the online version of a Mississippi periodical that has now gone wholly digital.

Here's the piece:

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Greening Industry and Green Industries in Mississippi

By Dr. Eric Thomas Weber
First published on 4/8/12 (here)

For quite some time, people have associated environmentally focused efforts with the Democratic Party, and hence with partisan disagreements.  Fortunately today people are coming to see that environmental friendliness generally saves money and is a cause motivating big business development.  Mississippi could benefit from greater understanding of environmentally friendly developments.  There are many opportunities for industry to save money through greening efforts and also for businesses to expand in the areas that service demand for green technologies and energy saving investments.
President Carter put up solar panels on the Whitehouse, which were soon after removed in Reagan’s administration.  Then, Vice President Al Gore came to be well known for his advocacy on environmental issues, to the point that he has been a key spokesman for related movements.  Opposition to environmentally beneficial technologies were often motivated by a desire to keep industry free from excess government imposition.  Plus, religious motivations were at times raised, with the explanation that the Earth was created for mankind’s use.  Human beings have dominion over the Earth, so why not make use of it as we please?
In the last few years, a number of factors have refocused discussions about the environment.  First, rising gas prices have called into question for many the wisdom of driving Hummers, for instance.  I suspect that they might be incredibly fun to drive in obstacle courses, but regular travel would be hugely expensive in one, compared with the great, fuel efficient cars that are taking over the market.  In a Toyota Prius, for example, my family and I can drive to Atlanta, 6 hours away from Oxford, MS, on slightly less than 10 gallons of gas.  With regular driving in the last few years, the fuel efficient car has been fantastic for us.  Whether one feels for environmental considerations or not, people can understand the savings. 
It helps, I think, to note the differences between people’s experiences of environmental forces.  For example, having lived near New York City, then in Atlanta and Nashville, I saw recycling efforts everywhere I have lived.  There are prices associated with landfills.  The farther away are the landfills, the more fuel is spent bringing trash to dumps.  Plus, the slower one fills a dump, the cheaper it is – the more delayed further costs are.  So, recycling in my experience has always had a clear and substantial impact economically on large population centers I have known.  Now that I live in Mississippi, by contrast, land is quite cheap and the motivation for recycling is far weaker here.  Add that to the history of associating the practice with the minority political party in the state and it becomes easier to understand why the recycling movement has only lately caught on in small towns in the state. 
Two developments, one at the national level and the other at the state level, have inspired some changes as well.  Historically strong critics of people like Al Gore, such as Rupert Murdoch, who owns News Corp and thus Fox News and the Wall Street Journal, have come to see the powerful forces of environmental change.  Murdoch saw the spreading wildfires in his native Australia and understood quickly that climates have changed, leading to dangerous conditions for a number of parts of the world.  He wrote a letter called “Duty to the Future,” published on the National Review Online, explaining why his companies were going green.  Beyond Murdoch, Pat Robertson has helped reshape the religious message on the Right about the environment, to recognize the idea that dominion over the Earth is consistent with the demands of stewardship of such a great gift from the Divine.  He made a fun commercial with Reverend Al Sharpton for the sake of seeking common ground about the environment.
The second development is that Mississippians recently experienced significant environmental problems.  People all around were saddened by the photos of wildlife affected by the B.P. oil spill.  Mississippi’s shrimping and coastal tourism industries were deeply affected for some time.  Beyond that, many people who have been quiet about the environment, but who have loved it all along have begun speaking up.  In particular, I am thinking of hunters, who love the outdoors, the beauty of creatures and the connection to the world that capturing your own food can motivate.  In fact, people often forget that the environmental philosopher Aldo Leopold was a hunter. 
A bright conservative student of mine at the University of Mississippi, Elliott Warren, had a number of these connections click.  His love of hunting and the outdoors motivated action and leadership for green initiatives on campus.  He was so driven and successful that he won a Sustainability Leadership Award the next year at the University of Mississippi.  He is centrally responsible for the great program of game-day recycling for football games at the university, which has kept literally tons of waste from going into the ground.  Instead, the new program provides the city of Oxford with materials that it can sell to companies seeking cost-saving recyclables. 
With all of these developments in the background, there are nevertheless those who are skeptical of “green” initiatives, like the one the University of Mississippi signed a few years ago.  However particular people feel about this initiative, there are great examples of substantial savings already at work on campus, and ones that can be emulated in various ways by businesses around the state. 
I work in Odom Hall, which is one of the wings of the building called the Trent Lott Leadership Institute.  I have learned from campus sources that our building in peak hours uses 65 to 70 Kilowatts per hour for its power.  Nearby, the newly built Center for Manufacturing Excellence, a larger building, had solar panels installed on its roof.  The panels do not provide all the power for that building, to be sure, since it is a very large building.  But, they do provide more in peak hours than my building uses in its peak hours.  Those panels produce 80 to 90 Kilowatts per hour in their peak hours.  They generate 8 megawatts per month on average, according to Professor James Vaughn, Director of the Center for Manufacturing Excellence at the university.
Investments in technologies like the panels atop the Center for Manufacturing Excellence may not yet be feasible for widespread use in homes or in smaller businesses around the state, of course.  But, technologies like these are getting cheaper and cheaper to make.  Plus, there are countless efforts that are low in cost to adopt.  A student of mine years ago gave a speech in one of my courses and convinced me to change to compact fluorescent bulbs around the house.  The next month, I saw a drop in my electricity bill from the previous month and in comparison with the year before.  The initial investment was about $150 for all new bulbs.  Many people are using low water usage toilets and shower heads now, for similar reasons.  Better insulation can make a big difference in the summer heat as well, of course, and all of these efforts are small and accessible ways that business can shave costs. 
Those larger institutions that have to do maintenance with some regularity, furthermore, such as the university, which has projects and updates to complete each year, can budget for the long-term benefits of doing things in the smartest way with regard to energy.  Many of these ideas involve small changes, but can make a difference to the bottom line.  Plus, when one makes an effort in this way, we can brag about it to those who will be attracted by the idea.  My favorite Oxford dry cleaner, Rainbow Cleaners, for example, posts notices about the new methods it uses to cut down on waste products and energy use.  Plus, companies that profit from doing what is less responsible, morally speaking, sometimes get hit hard in lawsuits, when the results really hurt people, or in public image at least, which is itself a very expensive thing to clean up once tarnished. 
Beyond the process of making industry “greener,” there is also exciting growth taking place in Mississippi in “green” industries.  Both of these terms, “greening” industry and “green” industries, are worth encouraging.  “Greening industry” is the process of making industries and institutions more energy efficient, which makes for savings in money and from unwanted environmental effects.  It can include cutting costs on public schools and other government buildings as well as in introducing cost saving measures in the private sector.  Next, “green industries” are generally associated with things like electric windmills, fuel efficient cars, and solar panels, but they refer equally, in my view, to the sale of products and services that somehow take advantage of more energy efficient means of production or usage, or of products made from materials that cost less environmentally speaking. 
Green products can be quite simple, not always technical in nature.  When shopping at Walmart, if you have not tried out their great “Reusable Bags,” you have no idea what you are missing.  They cost 50 cents each.  I use these bags everyday for all sorts of reasons, including for carrying my lunch to work or groceries home from the store.  Granted, you have to pay for these once, but they are much more comfortable to carry than everyday plastic bags – given their thick handles – and they hold much more and more robustly, all while being light to carry.  Plus, they are strong, have many uses, and also are made of reusable plastic that would otherwise eventually cost us money to throw in landfills. 
The more sophisticated forms of “green industries” are growing also, and in Mississippi.  Among these are Twin Creaks, Stion, and Soladigm, to name a few.  A former student of mine landed a job right after graduation in 2011 with one of these companies and had only exciting things to report about his experience. 
There are other countries and other states fighting to be at the forefront of business development in green industries.  There are also other states doing more with tax incentives than we do in Mississippi to empower individuals and institutions to green their workplaces.  At the same time, Mississippi has advantages for attracting business and can build on these, including low taxes.  We can also work to take advantage of the recent developments through which people have come to see that “green” is not a partisan issue.  It is at times a matter of cost savings and at others of potential new markets.  We should welcome our new opportunities and think about how we can build on them for cost savings and profit.  Here at the University of Mississippi, where tuition is around $6,000 per year, we can envision energy savings translating into the language of scholarships made possible per month, for example.  When buildings cost thousands of dollars per month to power, the value of alternate energy sources that can offset big institutional costs become easier to imagine and understand.
If you are thinking of moving in the direction of energy cost savings only, there are do-it-yourself options available at places like Home Depot, which has a great guide online about all manner of products that can save money and energy in the long-run.  There are many more of these as public awareness continues to grow.
We can all see that gas prices at best will only rise more slowly even if new sources are found.  It makes a lot of sense for business people to think of long-term investments.  We can save money, and make more too, by thinking about industries that until recently seemed only to be of interest to small numbers of Mississippians.  Today, minds have changed and a culture has set in that recognizes the need and opportunity for growth in green industries and in greening industry.

Dr. Eric Thomas Weber is assistant professor of Public Policy Leadership at the University of Mississippi and author of three books, including Morality, Leadership, and Public Policy (2011) and the forthcoming Democracy and Leadership (2013).  He is expressing only his own point of view here. Follow him on Twitter.com/EricTWeber and visit his Web site at EricThomasWeber.org.
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"Greening Industry and Green Industries in Mississippi," Eric Thomas Weber, From ProBizMS.com, 2012

You can visit my Web site: EricThomasWeber.org and connect with me on Twitter, LinkedIn, and Academia.edu

--------------

It has been quite some time since I've posted my writings on my blog. I've been writing for wide outlets over the last year, though less frequently than I have before. The reason is that I had gotten quite behind on a book manuscript that I had to finish up. The book is titled Democracy and Leadership and will be out this  year, I'm happy to report. That said, it's time I get caught up on reposting public writings on my blog.

I post pieces here partly to collect these writings for my online scrapbook, in a sense. More than that, there are many outlets that archive writings, though they let me repost them if I wish. So, rather than let pieces be accessed only behind a paywall, I will continue reposting them here.

Picture of the logo of ProBizMS.com
The piece below came out in 2012, but still speaks to what I've been thinking about potential growth for business in Mississippi and around the country. It came out in ProBizMS.com, the online version of a Mississippi periodical that has now gone wholly digital.

Here's the piece:

-------------------------------

Greening Industry and Green Industries in Mississippi

By Dr. Eric Thomas Weber
First published on 4/8/12 (here)

For quite some time, people have associated environmentally focused efforts with the Democratic Party, and hence with partisan disagreements.  Fortunately today people are coming to see that environmental friendliness generally saves money and is a cause motivating big business development.  Mississippi could benefit from greater understanding of environmentally friendly developments.  There are many opportunities for industry to save money through greening efforts and also for businesses to expand in the areas that service demand for green technologies and energy saving investments.
President Carter put up solar panels on the Whitehouse, which were soon after removed in Reagan’s administration.  Then, Vice President Al Gore came to be well known for his advocacy on environmental issues, to the point that he has been a key spokesman for related movements.  Opposition to environmentally beneficial technologies were often motivated by a desire to keep industry free from excess government imposition.  Plus, religious motivations were at times raised, with the explanation that the Earth was created for mankind’s use.  Human beings have dominion over the Earth, so why not make use of it as we please?
In the last few years, a number of factors have refocused discussions about the environment.  First, rising gas prices have called into question for many the wisdom of driving Hummers, for instance.  I suspect that they might be incredibly fun to drive in obstacle courses, but regular travel would be hugely expensive in one, compared with the great, fuel efficient cars that are taking over the market.  In a Toyota Prius, for example, my family and I can drive to Atlanta, 6 hours away from Oxford, MS, on slightly less than 10 gallons of gas.  With regular driving in the last few years, the fuel efficient car has been fantastic for us.  Whether one feels for environmental considerations or not, people can understand the savings. 
It helps, I think, to note the differences between people’s experiences of environmental forces.  For example, having lived near New York City, then in Atlanta and Nashville, I saw recycling efforts everywhere I have lived.  There are prices associated with landfills.  The farther away are the landfills, the more fuel is spent bringing trash to dumps.  Plus, the slower one fills a dump, the cheaper it is – the more delayed further costs are.  So, recycling in my experience has always had a clear and substantial impact economically on large population centers I have known.  Now that I live in Mississippi, by contrast, land is quite cheap and the motivation for recycling is far weaker here.  Add that to the history of associating the practice with the minority political party in the state and it becomes easier to understand why the recycling movement has only lately caught on in small towns in the state. 
Two developments, one at the national level and the other at the state level, have inspired some changes as well.  Historically strong critics of people like Al Gore, such as Rupert Murdoch, who owns News Corp and thus Fox News and the Wall Street Journal, have come to see the powerful forces of environmental change.  Murdoch saw the spreading wildfires in his native Australia and understood quickly that climates have changed, leading to dangerous conditions for a number of parts of the world.  He wrote a letter called “Duty to the Future,” published on the National Review Online, explaining why his companies were going green.  Beyond Murdoch, Pat Robertson has helped reshape the religious message on the Right about the environment, to recognize the idea that dominion over the Earth is consistent with the demands of stewardship of such a great gift from the Divine.  He made a fun commercial with Reverend Al Sharpton for the sake of seeking common ground about the environment.
The second development is that Mississippians recently experienced significant environmental problems.  People all around were saddened by the photos of wildlife affected by the B.P. oil spill.  Mississippi’s shrimping and coastal tourism industries were deeply affected for some time.  Beyond that, many people who have been quiet about the environment, but who have loved it all along have begun speaking up.  In particular, I am thinking of hunters, who love the outdoors, the beauty of creatures and the connection to the world that capturing your own food can motivate.  In fact, people often forget that the environmental philosopher Aldo Leopold was a hunter. 
A bright conservative student of mine at the University of Mississippi, Elliott Warren, had a number of these connections click.  His love of hunting and the outdoors motivated action and leadership for green initiatives on campus.  He was so driven and successful that he won a Sustainability Leadership Award the next year at the University of Mississippi.  He is centrally responsible for the great program of game-day recycling for football games at the university, which has kept literally tons of waste from going into the ground.  Instead, the new program provides the city of Oxford with materials that it can sell to companies seeking cost-saving recyclables. 
With all of these developments in the background, there are nevertheless those who are skeptical of “green” initiatives, like the one the University of Mississippi signed a few years ago.  However particular people feel about this initiative, there are great examples of substantial savings already at work on campus, and ones that can be emulated in various ways by businesses around the state. 
I work in Odom Hall, which is one of the wings of the building called the Trent Lott Leadership Institute.  I have learned from campus sources that our building in peak hours uses 65 to 70 Kilowatts per hour for its power.  Nearby, the newly built Center for Manufacturing Excellence, a larger building, had solar panels installed on its roof.  The panels do not provide all the power for that building, to be sure, since it is a very large building.  But, they do provide more in peak hours than my building uses in its peak hours.  Those panels produce 80 to 90 Kilowatts per hour in their peak hours.  They generate 8 megawatts per month on average, according to Professor James Vaughn, Director of the Center for Manufacturing Excellence at the university.
Investments in technologies like the panels atop the Center for Manufacturing Excellence may not yet be feasible for widespread use in homes or in smaller businesses around the state, of course.  But, technologies like these are getting cheaper and cheaper to make.  Plus, there are countless efforts that are low in cost to adopt.  A student of mine years ago gave a speech in one of my courses and convinced me to change to compact fluorescent bulbs around the house.  The next month, I saw a drop in my electricity bill from the previous month and in comparison with the year before.  The initial investment was about $150 for all new bulbs.  Many people are using low water usage toilets and shower heads now, for similar reasons.  Better insulation can make a big difference in the summer heat as well, of course, and all of these efforts are small and accessible ways that business can shave costs. 
Those larger institutions that have to do maintenance with some regularity, furthermore, such as the university, which has projects and updates to complete each year, can budget for the long-term benefits of doing things in the smartest way with regard to energy.  Many of these ideas involve small changes, but can make a difference to the bottom line.  Plus, when one makes an effort in this way, we can brag about it to those who will be attracted by the idea.  My favorite Oxford dry cleaner, Rainbow Cleaners, for example, posts notices about the new methods it uses to cut down on waste products and energy use.  Plus, companies that profit from doing what is less responsible, morally speaking, sometimes get hit hard in lawsuits, when the results really hurt people, or in public image at least, which is itself a very expensive thing to clean up once tarnished. 
Beyond the process of making industry “greener,” there is also exciting growth taking place in Mississippi in “green” industries.  Both of these terms, “greening” industry and “green” industries, are worth encouraging.  “Greening industry” is the process of making industries and institutions more energy efficient, which makes for savings in money and from unwanted environmental effects.  It can include cutting costs on public schools and other government buildings as well as in introducing cost saving measures in the private sector.  Next, “green industries” are generally associated with things like electric windmills, fuel efficient cars, and solar panels, but they refer equally, in my view, to the sale of products and services that somehow take advantage of more energy efficient means of production or usage, or of products made from materials that cost less environmentally speaking. 
Green products can be quite simple, not always technical in nature.  When shopping at Walmart, if you have not tried out their great “Reusable Bags,” you have no idea what you are missing.  They cost 50 cents each.  I use these bags everyday for all sorts of reasons, including for carrying my lunch to work or groceries home from the store.  Granted, you have to pay for these once, but they are much more comfortable to carry than everyday plastic bags – given their thick handles – and they hold much more and more robustly, all while being light to carry.  Plus, they are strong, have many uses, and also are made of reusable plastic that would otherwise eventually cost us money to throw in landfills. 
The more sophisticated forms of “green industries” are growing also, and in Mississippi.  Among these are Twin Creaks, Stion, and Soladigm, to name a few.  A former student of mine landed a job right after graduation in 2011 with one of these companies and had only exciting things to report about his experience. 
There are other countries and other states fighting to be at the forefront of business development in green industries.  There are also other states doing more with tax incentives than we do in Mississippi to empower individuals and institutions to green their workplaces.  At the same time, Mississippi has advantages for attracting business and can build on these, including low taxes.  We can also work to take advantage of the recent developments through which people have come to see that “green” is not a partisan issue.  It is at times a matter of cost savings and at others of potential new markets.  We should welcome our new opportunities and think about how we can build on them for cost savings and profit.  Here at the University of Mississippi, where tuition is around $6,000 per year, we can envision energy savings translating into the language of scholarships made possible per month, for example.  When buildings cost thousands of dollars per month to power, the value of alternate energy sources that can offset big institutional costs become easier to imagine and understand.
If you are thinking of moving in the direction of energy cost savings only, there are do-it-yourself options available at places like Home Depot, which has a great guide online about all manner of products that can save money and energy in the long-run.  There are many more of these as public awareness continues to grow.
We can all see that gas prices at best will only rise more slowly even if new sources are found.  It makes a lot of sense for business people to think of long-term investments.  We can save money, and make more too, by thinking about industries that until recently seemed only to be of interest to small numbers of Mississippians.  Today, minds have changed and a culture has set in that recognizes the need and opportunity for growth in green industries and in greening industry.

Dr. Eric Thomas Weber is assistant professor of Public Policy Leadership at the University of Mississippi and author of three books, including Morality, Leadership, and Public Policy (2011) and the forthcoming Democracy and Leadership (2013).  He is expressing only his own point of view here. Follow him on Twitter.com/EricTWeber and visit his Web site at EricThomasWeber.org.
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