<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Civic Studies &#187; Marketing Communications</title>
	<atom:link href="http://civicstudies.org/category/marketing-communications/feed/" rel="self" type="application/rss+xml" />
	<link>http://civicstudies.org</link>
	<description>An intellectual community of researchers and practitioners dedicated to building the emerging field of civic studies</description>
	<lastBuildDate>Tue, 14 Apr 2026 17:15:28 +0000</lastBuildDate>
	<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
	<generator>https://wordpress.org/?v=3.8.41</generator>
	<item>
		<title>On Soap and Apologies</title>
		<link>http://sarahshugars.com/2017/10/on-soap-and-apologies/</link>
		<comments>http://sarahshugars.com/2017/10/on-soap-and-apologies/#comments</comments>
		<pubDate>Tue, 10 Oct 2017 20:00:25 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[Marketing Communications]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=2281</guid>
		<description><![CDATA[This weekend, Dove soap was forced to pull a Facebook ad which appeared to show a black woman miraculously turning into a white woman as a result, presumably, of the purifying power of their soap. The full narrative here is, of course, complicated. As Lola Ogunyemi, the black model featured at the top of the [&#8230;] <a href="http://sarahshugars.com/2017/10/on-soap-and-apologies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2017/10/10/on-soap-and-apologies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
		<item>
		<title>Diverse Perspectives and Advertising</title>
		<link>http://sarahshugars.com/2017/04/diverse-perspectives-and-advertising/</link>
		<comments>http://sarahshugars.com/2017/04/diverse-perspectives-and-advertising/#comments</comments>
		<pubDate>Wed, 12 Apr 2017 19:08:38 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[Marketing Communications]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=2147</guid>
		<description><![CDATA[In the short half-life of scandals and outrage these days, I know it already seems like forever ago, but I wanted to take a minute to reflect on the &#8220;Kendall Jenner Pepsi ad&#8221; debacle of 2017. In the ad,&#160;reality star/model Jenner &#8220;throws off the chains of the modeling industry,&#8221; joining a Black Lives Matter protest, [&#8230;] <a href="http://sarahshugars.com/2017/04/diverse-perspectives-and-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2017/04/12/diverse-perspectives-and-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
		<item>
		<title>Whoa, “Woah”</title>
		<link>http://sarahshugars.com/2017/04/whoa-woah/</link>
		<comments>http://sarahshugars.com/2017/04/whoa-woah/#comments</comments>
		<pubDate>Wed, 05 Apr 2017 18:57:37 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[Marketing Communications]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=2141</guid>
		<description><![CDATA[The interjection &#8220;whoa&#8221; &#8211; defined in the Oxford English Dictionary as: a command to a horse to stop or stand still&#8221; or &#8220;a general interjection expressing surprise, delight, etc.&#8221; has been in use since the early 19th century. Consider, for example, the&#160;use of the word as an intransitive verb in an 1838 issue of New [&#8230;] <a href="http://sarahshugars.com/2017/04/whoa-woah/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2017/04/05/whoa-woah/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
		<item>
		<title>Evaluating Communication Channels</title>
		<link>http://sarahshugars.com/2017/03/evaluating-communication-channels/</link>
		<comments>http://sarahshugars.com/2017/03/evaluating-communication-channels/#comments</comments>
		<pubDate>Mon, 27 Mar 2017 18:51:09 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[Marketing Communications]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=2125</guid>
		<description><![CDATA[I&#8217;ve been reading a lot lately about the communication channels people leverage to stay in touch with each other.&#160;A particularly engaging series of articles begins with panic about the results of the 2004 General Social Survey (GSS): As McPherson, Smith-Lovin, and Brashears write, the modal respondent reports having no confident with whom they &#8220;discuss important [&#8230;] <a href="http://sarahshugars.com/2017/03/evaluating-communication-channels/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2017/03/27/evaluating-communication-channels/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
		<item>
		<title>Reputation Mechanisms and the Civics Economy</title>
		<link>http://sarahshugars.com/2017/03/reputation-mechanisms-and-the-civics-economy/</link>
		<comments>http://sarahshugars.com/2017/03/reputation-mechanisms-and-the-civics-economy/#comments</comments>
		<pubDate>Thu, 16 Mar 2017 15:40:24 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[Citizens & Civil Society]]></category>
		<category><![CDATA[Marketing Communications]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=2111</guid>
		<description><![CDATA[In my Network Economics class, we&#8217;ve been talking about the &#8220;sharing economy&#8221; (or, arguably, the &#8220;so-called sharing economy&#8221;). Companies like Uber, AirBnB, even Ebay and the 3rd party seller mechanism of Amazon. While these companies arguably open the door for regulation loopholes and worker exploitation, in their purest, ideal, form, they allow &#8220;average people&#8221; to [&#8230;] <a href="http://sarahshugars.com/2017/03/reputation-mechanisms-and-the-civics-economy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2017/03/16/reputation-mechanisms-and-the-civics-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
		<item>
		<title>Big Tent Social Justice</title>
		<link>http://sarahshugars.com/2016/09/big-tent-social-justice/</link>
		<comments>http://sarahshugars.com/2016/09/big-tent-social-justice/#comments</comments>
		<pubDate>Mon, 26 Sep 2016 21:35:50 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[Citizens & Civil Society]]></category>
		<category><![CDATA[Justice]]></category>
		<category><![CDATA[Marketing Communications]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=1967</guid>
		<description><![CDATA[I&#8217;ve been trained to think like a marketer, and I tend, at times, to think of social justice efforts through this lens too. That is, if you&#8217;re trying to bring about behavior change among a large portion of the population,&#160;what communication strategies and tactics do you use to bring about this change? This way of [&#8230;] <a href="http://sarahshugars.com/2016/09/big-tent-social-justice/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2016/09/26/big-tent-social-justice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
		<item>
		<title>Language and Democracy</title>
		<link>http://sarahshugars.com/2016/06/language-and-democracy/</link>
		<comments>http://sarahshugars.com/2016/06/language-and-democracy/#comments</comments>
		<pubDate>Thu, 30 Jun 2016 15:28:52 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[civic studies]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[Justice]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=1880</guid>
		<description><![CDATA[One of the most intriguing sessions as last week&#8217;s Frontiers of Democracy Conference was on &#8220;democratic reading and writing,&#8221; a topic inspired by Danielle Allen&#8217;s Our Declaration. I&#8217;ve only just begun reading Allen&#8217;s book, but I am struck by the core of her argument. &#8220;The achievement of political equality requires, among other things,&#8221; she writes, [&#8230;] <a href="http://sarahshugars.com/2016/06/language-and-democracy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2016/06/30/language-and-democracy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
		<item>
		<title>Portmanteaus</title>
		<link>http://sarahshugars.com/2016/06/portmanteaus/</link>
		<comments>http://sarahshugars.com/2016/06/portmanteaus/#comments</comments>
		<pubDate>Tue, 07 Jun 2016 15:12:46 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[Marketing Communications]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=1843</guid>
		<description><![CDATA[I have a strong and general dislike for portmanteaus &#8211; words which have&#160;&#8220;two meanings packed up into one word,&#8221; as Humpty-Dumpty tells Alice in Lewis Carroll&#8217;s Through the Looking Glass. I mention this definition because it was the first use of &#8220;portmanteau&#8221; for this purpose. An origin which is particularly amusing when you consider that [&#8230;] <a href="http://sarahshugars.com/2016/06/portmanteaus/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2016/06/07/portmanteaus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
		<item>
		<title>Argument Mining</title>
		<link>http://sarahshugars.com/2016/04/argument-mining/</link>
		<comments>http://sarahshugars.com/2016/04/argument-mining/#comments</comments>
		<pubDate>Wed, 20 Apr 2016 21:46:29 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[Computer Science]]></category>
		<category><![CDATA[Marketing Communications]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=1768</guid>
		<description><![CDATA[In 1987, computer scientist Robin Cohen outlined a theory of argument structure which laid the groundwork for modern argument mining tasks. Taking argument to a process in which a speaker intentionally tries to convince a hearer, her approach focused on understanding&#160;the structure arguments can take. This structure is generally tree-like: the speakers primary claim is [&#8230;] <a href="http://sarahshugars.com/2016/04/argument-mining/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2016/04/20/argument-mining/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
		<item>
		<title>Politics in an Ideal World</title>
		<link>http://sarahshugars.com/2016/04/politics-in-an-ideal-world/</link>
		<comments>http://sarahshugars.com/2016/04/politics-in-an-ideal-world/#comments</comments>
		<pubDate>Mon, 04 Apr 2016 20:53:19 +0000</pubDate>
		<dc:creator><![CDATA[Sarah Shugars]]></dc:creator>
				<category><![CDATA[Citizens & Civil Society]]></category>
		<category><![CDATA[civic studies]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Utopia]]></category>

		<guid isPermaLink="false">http://sarahshugars.com/?p=1741</guid>
		<description><![CDATA[Not long ago, a friend asked me why anyone would want to engage in politics for politics&#8217; sake. We worry about such things because we have to, but wouldn&#8217;t it be better, in some theoretical, ideal world, if we didn&#8217;t have to? Imagine, for a moment, a perfect world; a society so flawless that it [&#8230;] <a href="http://sarahshugars.com/2016/04/politics-in-an-ideal-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://civicstudies.org/2016/04/04/politics-in-an-ideal-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="" length="0" type="" />
		</item>
	</channel>
</rss>
